Shoe Pick #29 – Asics (+ East Coast Project)

Gel Lyte III
Ronnie Fieg East Coast Project – New York

rf gel iii's

What Ronnie Fieg has done with these Asics Gel Lyte III’s completely blows my mind; I mean seriously, they look insane. If I won the lottery tomorrow, I’d be on these like a politician on expenses; a big house and car can wait. Before I turn this entire post into some creepy gushing over a pair of (delightful) shoes, i’ll get on to some detail about these mad kicks.

rf gel iii's 3

The Gel Lyte III is a classic Asics silhouette that has been recreated regularly over the years. Originally a running shoe, this model has really struck a chord with current tastes and fashion, they tend to sell like hot cakes whenever a new variation is introduced. I’ve loved these from the start, but nobody can deny the influence that Mr. Ronnie Fieg has had on the success of this silhouette.

rf gel iii's' 2

Fieg regularly pushes out footwear collaborations with the likes of Sebago, Dr. Martens and New Balance; but Asics seems to me to be his most successful collaboration brand of all. Whether it be the Gel Lyte III, GT II or Gel Saga, Fieg has dropped an insane version every time he has touched the retro runner. Premium quality materials, bold colourways, and meticulous attention to detail seems to sum up his design ethos, and I’m all for it.


Launched as part of his ‘East Coast Project’, these New York inspired Gel Lyte III’s deserve a leading position in my shoe pick section. Feel free to check out the rest of his collection, including windbreakers, T-shirts, vests and shorts; as well as the sister Miami inspired GL3’s. Enjoy!

Ronnie Fieg – East Coast Project 2013

#Ronnie Fieg


About Tom McCluskey

My name is Tom, and this is my blog! I'm 19 years of age, and just beginning my 2nd year of a BSc/BA Product Design degree at Bournemouth University, UK. Otherwise, I live at home in Romford, London (not Essex!) during the summer period. Design is something I'm taking ever more seriously in life. Starting my degree, hoping to explore a field I had dabbled in with GCSE Graphics at school, design has gradually become something of an obsession. Shoe/Trainer/Sneaker design is something that particularly interests and inspires me, I'm quite the "sneakerhead", and I plan on using this blog to showcase my journey through university, and beyond. When it comes to extracurricular activities, I'm a big fan of sports, football and badminton in particular. West Ham United are my team, and you'd struggle to find a more passionate fan. Just ask my girlfriend, I was absolutely delirious when we won the play off's final against Blackpool earlier this year, COYI! Anyway, I hope you enjoy what I've got to showcase here in my blog, thanks for dropping by. Tom.
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